Money News PH | Sydney, July 17, 2025 — Forrester (Nasdaq: FORR) has officially released the full conference agenda for CX Summit APAC 2025, set to take place in Sydney and virtually on August 18, 2025. Designed for customer experience (CX), B2C marketing, and digital strategy leaders, the event will provide critical insights and frameworks to help brands align customer and brand experiences in an increasingly demanding digital world.
What’s New?
This year’s theme, “The Total Experience: Your Brand, Their Journey,” reflects the growing need for organizations to deliver seamless, consistent, and emotionally resonant experiences at every customer touchpoint. Attendees will gain actionable strategies to enhance loyalty, drive retention, and maximize revenue.
The 2025 agenda will feature fresh research, interactive sessions, and keynote addresses from leading Forrester analysts and executives from top-tier organizations like Google, CIMB Group, Aware Super, and Services Australia.
Keynote Highlights
Some of the most anticipated sessions include:
- Power Growth With Your Total Experience
Introducing Forrester’s new Total Experience Score, this session explores how a unified CX and brand strategy can increase revenue by up to 3.5x. - Build Customer Trust In AI
Learn how to bridge the AI trust gap and implement ethical, transparent AI practices that build customer confidence. - Design For The Future Of Experiences
Discover how emerging technologies—especially AI—are shaping intuitive, human-centric experiences. - How To Evolve Digital Experience Measurement
Gain a practical roadmap to align operational, customer, and technical metrics into one coherent strategy. - Unlocking AI’s Potential In CX
This expert panel featuring CIMB Group and Aware Super will explore cross-functional collaboration in AI-led CX initiatives.
Exclusive In-Person Programs
In-person attendees will also benefit from specialized programs including:
- Executive Leadership Exchange — An invite-only track for senior leaders to network and strategize.
- Forrester Women’s Leadership Program — Empowering women in leadership across CX and digital industries.
- Interactive Workshop — A hands-on session guiding participants through customer-obsessed decision-making frameworks.
Additionally, the summit will honor the winner of Forrester’s 2025 Customer-Obsessed Enterprise Award, which recognizes organizations that place customer-centricity at the heart of their business strategy.
Expert Perspective
“Aligning brand and customer experience is crucial for businesses to create a seamless, cohesive experience for their customers,” said Dane Anderson, SVP of International Research and Product at Forrester. “CX Summit APAC 2025 will equip attendees with the capabilities, tools, and frameworks they need to deliver unified experiences that drive customer engagement and retention.”
About Forrester
Forrester (Nasdaq: FORR) is one of the world’s most influential research and advisory firms, helping leaders in technology, customer experience, marketing, sales, and product development accelerate growth through customer obsession. With its distinctive research methodologies and continuous guidance model, Forrester enables executives to move faster and with greater confidence in achieving their strategic goals.
To learn more, visit Forrester.com.
Source: PR Newswire
