February 3, 2023

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What Elon Musk is doing now that he owns Twitter

The Twitter tick is coming.

Twitter is preparing to restart its verification program as soon as tomorrow, although the release could be pushed back to early next week, I’m told. The plan has three ticks in total: the paid Twitter Blue subscription for a blue check (existing unpaid blue checks will lose them 90 days after launch if they don’t pay), a gray check for government accounts and managed by Twitter, and a Gold check for advertisers.

Based on what I’m hearing, Twitter is doing its best to avoid the identity fiasco that happened after the brief introduction of paid verification earlier. This time, the plan is to temporarily remove an account’s blue tick for seven days if the display name is changed. You’re welcome, Mario.