February 2, 2023

Money News PH

The Premier Blog Where Money Talks

Taylor Swift fans are suing Ticketmaster over pre-sale disasters

A group of 26 Taylor Swift fans are suing Ticketmaster after last month’s ticketing fiasco that left users unable to purchase tickets to Swift’s The Eras Tour (via Deadline). In a lawsuit filed in a California court, fans are accusing Ticketmaster’s parent company, LiveNation, of “anticompetitive behavior” that allowed scalpers to snag a surplus of tickets, resulting in higher ticket prices for the fans who actually use them in the could get fingers.

In addition to claiming that Ticketmaster compels fans to use the service “exclusively” to purchase tickets at prices “above a competitive market price,” the lawsuit alleges Ticketmaster also benefits from reselling those tickets through its secondary marketplace. As detailed on Ticketmaster’s website, the company adds a service fee to every ticket sold on its fan-to-fan exchange — but doesn’t specify how much — to be paid by the buyer on top of the ticket price. The lawsuit alleges that Ticketmaster “conspired” with stadiums “to force fans to buy more expensive tickets, from which Ticketmaster receives additional fees each time the tickets are resold.”

It also affects the way Ticketmaster distributed the presale codes that fans had to use to purchase tickets. The lawsuit alleges the company “deliberately and intentionally misled TaylorSwiftTix advance ticket holders by giving out codes to 1.4 million ‘verified fans,'” when in fact it didn’t have enough seats to get around. According to Ticketmaster, 3.5 million people pre-registered as verified fans to gain access to the sale, but 2 million of those fans had to be placed on a waitlist to collect remaining tickets.

“Millions of fans waited up to eight hours and were unable to purchase tickets due to insufficient ticket clearances”

“Millions of fans waited up to eight hours and were unable to purchase tickets due to insufficient ticket clearances,” the lawsuit reads. “Ticketmaster intentionally provided codes when it couldn’t meet the requirements.”

The complaint is seeking $2,500 per violation, which may not seem like a lot but could result in a huge fine amid the millions of people who tried to buy tickets for Swift’s tour. Jennifer Kinder, one of the lawyers representing the fans, told The Verge that while the case hasn’t gone through court yet, it should do so on Monday. The Verge reached out to Ticketmaster for comment, but didn’t immediately receive a response.

Ticketmaster caused a stir when its website collapsed during presales for Swift’s upcoming tour amid “historically unprecedented demand” for tickets. The whole ordeal forced Ticketmaster to delay some of its pre-sales until tickets eventually sold out before it could even hold a public sale. At the time, Swift took to Instagram to express her frustration with the situation, explaining that it “really pisses me off” that fans felt like they “went through multiple bear attacks” just to get tickets to one of her shows.