AF Payments unveils first-ever Mobile Legends: Bang Bang beep™ cards

Editorial Staff — Thu, 17 Oct 2024 07:45:23 +0000

Moneynewsph | AF Payments unveils first-ever Mobile Legends: Bang Bang beep cards | beep card x Mobile Legends: Bang Bang launch. In photo (L-R) Sharon Fong, AF Payments, Inc. Chief Commercial Officer; Chona Basilio, AF Payments, Inc. Chief Finance Officer; Dennis Christian Dominguez, UniPin Philippines Country Manager; and Kevin Acuña, MOONTON Philippines Business Development Manager.

MANILA, 15 October 2024—AF Payments, Inc., the brains behind beep cards, has teamed up with digital entertainment enabler UniPin and international gaming developer and publisher Moonton Games to launch co-branded beep cards featuring your favorite heroes from the popular mobile game, Mobile Legends: Bang Bang (MLBB).

Get ready to cop the new MLBB collectible card series showcasing 15 different hero designs, to be revealed at different times. Each MLBB limited edition beep card also includes a unique code that unlocks exclusive in-game items worth over PHP 300,000 in total, bringing your gaming experience to the next level.

“This exciting collaboration is a game-changer in the world of digital payments. By launching our first gaming-centric beep cards with a globally recognized brand such as Mobile Legends: Bang Bang, beep is building a fun and unique connection between digital payments and the passionate gaming community. It’s a fresh way of integrating with pop culture and showcasing our innovative spirit and dedication to our customers,” said AF Payments, Inc. President & CEO Jonathan Juan “JJ” Moreno.

“This collaboration is an exciting partnership for us in UniPin. This allows us to provide Mobile Legends: Bang Bang fans a way to represent their love for their game and their favorite hero through their purchase of exclusive beep cards,” said Dennis Christian Dominguez, Country Manager, UniPin Philippines.

This development also marks another significant milestone for Moonton Games, perfectly timed with the 8th anniversary of Mobile Legends: Bang Bang, as well as the M6 World Championship happening later this year.

MOONTON Games Business Development Manager for Game Publishing Kevin Acuña said, “It brings us great pleasure to engage in a collaboration with UniPin to provide our gaming community with a new way to express their love for Mobile Legends: Bang Bang. We hope that this partnership also makes commuting a thrilling experience for our fans.”

Calling All Brands: Join the beep Movement

AF Payments Inc. is opening doors for brands to leverage the beep card as an effective promotional channel. With the opportunity to create co-branded beep cards that combine transit convenience with powerful brand visibility, companies can engage millions of public commuters—a key demographic that includes young professionals, students, and everyday consumers. Whether you’re in retail, tech, entertainment, or beyond, beep cards can be customized to showcase your brand while delivering a valuable service to your audience.

“With beep’s extensive network and strong presence in everyday life, brands have a unique chance to reach consumers through an innovative and highly visible medium,” Moreno added. “These cards aren’t just for payments; they’re collectibles, they’re promotions, and they’re part of the digital payment revolution.”

The collectible MLBB beep cards fully function as stored value cards usable on train lines, city and P2P buses, modern jeepneys and other transport lines, and at various retail outlets. These cards are now available for purchase in designated booths at the terminals of BGC Bus (McKinley), BGC Bus (Market Market), and One Ayala, as well as online at beep’s official stores on Lazada and Shopee for only PHP 399.00.

This collaboration is a testament to beep’s strategic vision to broaden its brand presence and enhance customer engagement through innovative partnerships and product offerings. By positioning itself as not just a payment solution but a brand that resonates with diverse consumer interests, including gaming, beep can connect more meaningfully with its audience, reinforcing its market leadership in the digital payment space.

Follow beep on Facebook <fb.com/beepcardph>, X <x.com/beep_card>, Instagram <instagram.com/beep_card>, and TikTok <tiktok.com/@beep_card> for more information.

Meanwhile, organizations and other businesses looking to partner with AF Payments, Inc. may visit the website <beep.com.ph/beep-business> or contact the Service Desk at (02) 87379600 (Landline), 09175121319 (Globe Line), or 09985819675 (Smart Line).

# # #

About Mobile Legends: Bang Bang

Mobile Legends: Bang Bang is the most popular mobile Multiplayer Online Battle Arena (MOBA) game worldwide that brings communities together through teamwork and strategy. With over 1.465 billion installations and 110 million active monthly users, the award-winning game is among the top 10 most played in over 80 countries. With an extensive reach across the Asia-Pacific region, the multiplayer is available in 139 countries with an expansive global Esports presence.

About AF Payments Inc.

AF Payments Inc. stands at the forefront of innovation in the Philippines’ payment ecosystem. As the pioneer in contactless payment technology, we’ve fundamentally transformed the payment landscape, ushering in an era of speed, convenience and enhanced security through our flagship offering – the beepcard.

AF Payments, Inc. is a consortium of Metro Pacific Investments Corp. (MPIC) and Ayala Corp.

Website and Social Media

https://beep.com.ph

https://beep.com.ph/beep-business

https://www.facebook.com/beepcardph

Tweets by beep_card

https://www.instagram.com/beep_card