There are few things in this life that we can always count on. Maggie Nelson’s writing will always move us, my mother’s pancake recipe will always gossip, and Meta will always try to take users from other platforms by morphing their own.
On Wednesday, just weeks after Elon Musk “dropped” that at Twitter headquarters, social Media consultant and industry analyst Matt Navarra tweeted about the staff at Meta discussing building a new Twitter rival with a “notes” feature on Instagram, building a separate text-oriented app, or adding new, Twitter-like feeds to Instagram. It’s called Realtime or Real Reels or Instant, which are nice names except they all sound the same.
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SEE ALSO: Instagram sucks because it’s becoming a super app
“Twitter is in crisis and Meta needs its mojo back,” a Meta employee wrote in a post, according to the New York Times. “LET’S GO FOR YOUR BREAD AND BUTTER.”
While things are incredibly messy on Twitter, Meta has had its own headaches. It had to stop terrible changes after the Kardashians came after them, and of course it couldn’t stop the spread of misinformation that was shaking the foundations of democracies around the world. But users have been ignoring these flags for years.
It’s nothing new for meta trying to be everything to everyone. Instagram has recently started to look very much like TikTok, but badly. It transitioned to video, increased featured posts, released “Add Yours” stickers and remix capabilities on Reels for Instagram and Facebook, and overall has started prioritizing Reels, its short-form video feature, which the app plans to adopt. Before TikTok was a threat, Instagram followed on from Snapchat’s success by launching Instagram Stories. And now, in the post-TikTok world, rumors are spreading that it’s considering aligning itself with BeReal as well.
The platform is really trying to become a superapp with shopping, online stores, link sharing, ordering cars, messaging with friends, and more — which Mashable previously reported sucks.