February 3, 2023

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Google brings multi-search and in-video search capabilities to India • TechCrunch

Google announced today that it is bringing its Multi-Search feature – which allows users to search using both images and text – to India. The company said at its Google for India event on Monday that the feature will be available in English starting today and will support Hindi at a later date.

For example, the feature allows users to take a photo of a clothing pattern and add text like “dress” to look up dresses with that pattern. Multisearch was first announced in April, and the company made it available to US users in October.

💠 Find a notebook and a dress in Ikat? No dictation 💠

With Multisearch, you can take pictures or screenshots and add text to your query – just as you naturally point to something and ask a question about it.
Comes 🔜in multiple Indian languages ​​starting with Hindi.#GoogleForIndia pic.twitter.com/ZtXKtnHsGD

– Google India (@GoogleIndia) December 19, 2022

The search giant said separately that it will also allow users to search within YouTube videos. This feature, which will be available in the Google Search app, allows users to enter a phrase after tapping “Search in video”. You can search for a phrase and the results will show you occurrences of it in the video.

Having a hard time skipping to the good part of the video? 👀
▶ ──🔘── 19:19
We’re testing the ability to search videos in your phone’s search app. Just enter your search query using the Find in Video feature and find exactly what you are looking for.#GoogleForIndia pic.twitter.com/G3KIhpO7ow

– Google India (@GoogleIndia) December 19, 2022

Google also said it improves speech recognition for people searching for voice queries in the Hinglish language. For example, if someone asked “Sparrow ko Hindi mai kya kehte hai” (what do you call a sparrow in Hindi), the previous model didn’t recognize it correctly.

Additionally, Google already allows users in India to view search results pages in English and Hindi simultaneously. Now the company plans to expand this to Tamil, Telegu, Marathi and Bengali languages ​​over the next year.

The company said it will make some of these options readily available on iOS via shortcuts in the Google app, and will expand them to Android at a later date.