February 8, 2023

Money News PH

The Premier Blog Where Money Talks

A race to bridge the analog divide in US politics

“While I see and understand the power of social media and how to communicate messages and get involved in some way, these platforms are not designed for some kind of personalized interaction with the voter,” Mike Cotton told WIRED. “It’s specifically designed to allow and empower voters and give them a microphone to ask a question.”

When a politician responds to a question that’s upvoted on Rep’d, their response is broadcast to all other users who voted. The campaign can then send this response to all other platforms such as newsletters, Twitter, Facebook or press releases.

This election cycle, the company’s technology will be used in campaigns in Michigan, Wyoming, Austin and Colorado. Before becoming director of communications and digital for the Colorado Democrats, Megan Burn was marketing for wellness, beauty and fashion brands in Brooklyn and Los Angeles. Political marketing is a few seasons behind its earlier digs, shall we say.

However, Rep’d was a bright spot for her. She compares it to one-third Cameo, one-third Facebook, and one-third Reddit. Campaigns that adopt the technology — which can be as simple as including a “ask” button on their candidate’s website — get a direct link to voters that other campaigns don’t have.

“That sense of inclusivity and being in the crowd, I mean, that’s clout. That’s how you get people to buy and love your brand,” says Burn. “My two marketing goals are to educate people and allow them to feel safe asking their elected officials questions, right? Hold people accountable and make your voice heard because I feel so many people are disillusioned with the system.”

The erosion of American confidence goes deeper than government institutions. Nowadays, the media has also lost the trust of the public. A whopping 38 percent of Americans now tell Gallup they “don’t trust” the media. By removing journalists from the conversation and connecting voters directly to their own politicians, Rep’d hopes trust in politics will slowly be restored.

“There’s no way you can distort a politician’s message because they’re giving it to you directly and answering your question directly,” says Mark Friese, vice president of business development at Rep’d. “So we think it shortens the distance between the politician and the voter or the politician and the voter. And we think it can definitely play a bigger role in increasing trust and transparency.”

Trust and transparency are lofty goals, especially when many voters don’t even know what’s on their ballot or where to vote. This is where services like BallotReady come into play.

BallotReady has you covered, which you may have heard on Spotify, Snapchat and even Tinder – all brands they’ve partnered with to spread their impartial message. It alerts you to voting and even directs users to the nearest polling station.

Importantly, in this first election since Roe v. Wade is also helping voters sift through the quagmire of seedy state and local races — for comptrollers, commissioners — which this year include judges who can rule on your local reproductive rights.